Devilish Donuts
This project is a branding and advertising campaign for a donut shop that sell specialty donuts made from scratch. The goal was to create a cohesive brand and then use the branding to create an ad campaign.
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Concept: Desserts especially doughnuts are delicious but unhealthy snacks. Eating a donut almost feels like you are getting away with something wrong that feels so right. The temptation of their deliciousness almost makes them mischievous little devils.
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Goal: Play on the idea of doughnuts being a devilishly tempting dessert with an overall playful theme
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Color palette
The color palette was chosen using the idea of playful devils from old comic books and cartoons. Traditionally devils are red but the pink and blue were used to make the palette friendlier and to align with the concept.
Logo development
Below is the logo development For the branding playing with the concept outlined above. I began with plain donuts and created a few elements with the idea of making the donut in a mascot tempting you with its evil sweetness.
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Final logo
Social media graphics
